Live the journey. Rep the Gear

It's been awhile since our last blog post. But alot has happened in the last few years. We took a hiatus due to other commitments and life's always challenging way of testing your resolve. And then of course the world got turned upside down due to Covid and well, you know what that did to small business. 

We wanted to post a little message again about what we're all about. Building a brand is no easy feat. In a world of big conglomerates that have cornered the market on athletic apparel and branding, its a difficult task to try and position yourself amongst the giants. But here we are. Grinding away, just trying to build an awareness. 

SFC is a lifestyle brand for those pursuing any sort of athletic passion. The basic concept of SFC is actually in the acronym itself. So F'n Close. 

For anyone who has ever pursued their passion in the sport world, extreme or otherwise, whether for pure recreation or as a desire to become a professional, they have all started at the beginning. In fact, most of us engaged in some kind of sporting endeavour don't actually make it to a professional level. For all kinds of reasons. But we've all experienced those moments when you came So F'n Close to reaching a milestone you set for yourself. 

Let's be honest, most of us know what it feels like to be So F'n Close. SFC is a brand that embraces life as a journey. Not a destination. Most successes come as a result of the many invisible attempts that no one sees. Except those close to you. They come during the course of the journey. And most people on the planet share this in common. 

SFC is for those of us still grinding, not for big contracts with Goliath brands, but because its what gets us out of bed in the morning. Keeps us up at night. And carries us forward on two wheels, four wheels, surf boards or snowboards. It's for those testing personal limits, whether in terms of strength or agility. Or even just for those of us that have had our personal lives tested in some way or another. 

It's a mindset. A lifestyle. So join the fastest growing grassroots athletic brand out there. 

You're So F'n Close.