Pushing the Limits

As the new year gets into full swing, we here at SFC Style are ready to push some limits. But we need your help.

Building a brand into something that speaks to the masses is no easy feat. But, hey, what the hell are we doing if we're not setting the bar high and chasing those who already sit perched, high atop their mountains. 

SFC Style isn't offering new, gimmicky products that promises to get you to the finish line in first, or master a skill overnight. But what we do offer is a community of people who are always striving, always pushing, and do so even though big sponsorships promise things they can't deliver. This brand is for everyone other than the establishment.

Let's be honest, there are only so many spots on the podium right, but that doesn't mean you're not a badass in your own right. Why should all the big corporations get a monopoly on the cool factor. A t-shirt is a t-shirt, a hat a hat. But what do you stand for? 

SFC celebrates all those who are not established...why? Because they need a place to call home too! And we have a sense of humour! Ever been SoFnClose to winning? Of course you have. Sucks right? But you know what...odds are, you're a badass life hacker. Pulling yourself up off the ground, dusting yourself off, and wiping that mustard off your shirt. Why? Because there's always the second chance, the one more go around, the extra inning, the playoff hole, the last run, the last dance, the final lap. 

Whatever it is your doing in life, we're right beside you cheering you on, and yes, maybe laughing our asses off at that epic fail, but we'll pull you up and throw a cap on your head and cheer you on to the next obstacle. Because that's how we roll. 

In life, you only one get one chance to be you...don't waste it on the fairy tale of first place, because most of us will only ever get SoFnClose. Own it.