About SFC - So F'n Close
SFC, or 'So Fn Close', is the lifestyle brand for anyone who has ever gone after something they wanted and came up short. Being 'So Fn Close' to succeeding at something you want is something everyone can relate to. For those pushing limits in the world of sports, coming up against this reality is a part of the daily struggle to achieve greatness. But we don't often celebrate the chances we've had, the close calls or the near misses. SFC is not about "not succeeding", its about recognizing the determination and perseverance it takes TO succeed. If you're a Go-getter, then come and be a part of the SFC Family. Because success doesn't happen overnight.